Website Build · Local SEO

Two services.
One system.

Website Build gets the site live. Local SEO makes it rank. We sell them together because — for a home builder — they only work together. One without the other leaks leads.

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Engagement4 Weeks, Ongoing Team100% In-House CategoryHome Builders

Services

01 / 03

Build

A site that sells
the caliber of the work.

Most builder sites look like template marketing. Ours read like the portfolio book a builder would hand to a serious prospect — disciplined, specific, and engineered to convert.

Included

Website Build · Scope

Deliverables · 06

01 Category-Native Design Built around how builders actually sell: project galleries, trust markers, service-area coverage, clear path to quote. Not a generalist template with builder photos swapped in.
02 SEO Architecture Schema, metadata, heading hierarchy, internal linking, Core Web Vitals, sitemap, and GBP linkage — engineered into the build, not bolted on after.
03 CMS + Lead Capture Edit copy, photos, and project entries without touching code or filing tickets. Forms wired to inbox and CRM with instant notifications on every submit.
04 Project Gallery Filterable by style, scope, and location. Built to showcase the craft — not a stock carousel.
05 Mobile-First Tested across every common viewport. Most builder-site traffic is phone traffic; we design for it first.
06 Launch-Ready Hosted, secured, SSL configured, analytics installed, conversion tracking live. You get a site that works on day one.

Not In Scope

Branding or logo design — we honor your existing identity.
Professional photography — quoted separately if needed.
Original copywriting beyond site sections — we structure and polish what you provide.
Third-party integrations outside standard CRM and analytics.
Custom tooling or non-marketing web apps.

Services

02 / 03

Rank

Built to rank in your market.

A website that doesn't rank is a brochure. Local SEO is the infrastructure that compounds every month after launch — foundational work in Month 01, then steady authority and content gains from there.

Month 01

Foundation

Highest ROI

01 GBP Optimization Google Business Profile categories, services, photos, attributes, Q&A, posting cadence — all tuned.
02 Citations NAP-consistent across the top 50 directories that move the needle for home builders.
03 On-Page SEO Titles, H-tags, metadata, internal links, sitemap, image alt text. The full audit + fix across every page.
04 Schema LocalBusiness, Service, Review, FAQ, and BreadcrumbList structured data — everything search engines need to understand what you do.
05 Tracking GA4, Search Console, call tracking, conversion events, goal setup. You see what's working.
06 Keyword Map Targets mapped to specific pages with search intent verified. No spray-and-pray.

Month 02+

Ongoing Retainer

Compounding

01 Content New service and location pages targeting ranking gaps. Published monthly, tracked quarterly.
02 Backlinks Local chambers, builder and remodeler associations, regional press, NAHB affiliates.
03 GBP Posts Weekly updates, offers, project spotlights — the profile stays active, which Google rewards.
04 Reviews Automated ask-flow to past clients, handled responses to every review.
05 Reporting Monthly dashboard covering rankings, traffic, leads, and call volume. Plain English, not screenshot dumps.
06 Strategy Quarterly resets based on what's working. We change what isn't, double down on what is.

FAQ

03 / 03

FAQ

Answered before you ask.

The ones we get most often, answered plainly. Anything outside this list — bring it to the discovery call.

FAQ

On The Record

Questions · 07

Do you work with builders outside the home-builder or remodeler category?: No. Custom home builders, production builders, remodelers, and design-build firms are the entire client list. We've turned down spec work outside that category because the specialization is the product — we learn your market on our dime, not yours.
Can I buy the Website Build without Local SEO?: You can, but we'll tell you it's a mistake. A builder site that doesn't rank is a brochure nobody finds. The two services are priced and scoped to work as one engagement. That said — if you already have an in-house SEO team or a trusted vendor handling local, we'll build the site clean for handoff.
How long does the website take?: Four weeks from kickoff to launch. We hold that timeline because we've built the process around one category — there's no discovery phase where we learn what builder sites need to do. The timeline assumes timely feedback and content delivery on your end.
What if I don't have professional project photography?: We'll tell you if a shoot is worth it, and we can coordinate a local photographer if needed (quoted separately). That said — most builders have more usable photography than they realize. Part of Discovery is auditing what you have before spending on new.
Who owns the website and the content at the end?: You do. On final payment, all custom design and code produced for the site transfer to you. Hosting is billed directly by the provider and in your name. Domain registration is yours throughout. The only things that stay with us are third-party tool licenses and our internal frameworks.
What happens after Local SEO ends?: Nothing breaks. Everything installed in Month 01 — GBP, citations, schema, tracking — keeps working. You lose the ongoing content, backlink, review, and reporting work. Most clients stay on past the three-month minimum because the compounding stops when the work stops.
Can you work with our existing website instead of building new?: Occasionally. If the current site is technically sound and just needs SEO infrastructure layered on, we'll quote Local SEO as a standalone. If it needs structural fixes first, we'll tell you — and in our experience, a 4-week rebuild usually beats a 6-month retrofit.

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Ready When You Are.

Let's talk scope.

A 30-minute discovery call. We'll walk through your market, your current site, and where the gaps are. If it's a fit, you'll get a written proposal inside a week.