How We Work

Live in
four weeks.
Ranking every
month after.

Two tracks running back-to-back. A four-week Website Build that ends at launch, then an ongoing Local SEO program that compounds from month two forward. Both are phased, both are scoped in writing, and every phase unlocks the next.

Book a Discovery Call
SEO FoundationMonth 01 SEO RetainerMonth 02+ · Ongoing EngagementWebsite Build + Local SEO
Website
01 / 03
Website Build

Four phases. One launch.

Discovery, Design, Build, Launch. Each phase has locked deliverables and a sign-off gate — nothing advances until the previous phase is approved. The timeline assumes timely feedback; we'll tell you early if a delay is putting the launch date at risk.

  1. Discovery

    Week 01 · Sets Direction
    1. Kickoff Call Working session on goals, competitors, and what success looks like 90 days in.
    2. Content Audit Inventory of your photography, copy, testimonials, and brand assets.
    3. Sitemap & Keyword Page-by-page plan with search intent mapped to every URL.
    4. Design Direction Mood, typography, and color — signed off before any page is designed.
    Client Deliverables · Testimonials, project photos, brand assets Sign-Off Gate

  2. Design

    Week 02 · Two Revision Rounds
    1. Full-Fidelity Pages Every page designed end-to-end — desktop and mobile, no template placeholders.
    2. Revisions Two rounds included, with consolidated feedback each round.
    3. Final Approval Every page signed off in writing before a line of code is written.
    Included · 2 Design Revisions Sign-Off Gate

  3. Build

    Week 03 · Development
    1. Development Production code, CMS setup, performance, and responsive QA.
    2. Content Load Approved copy and photography loaded into the CMS — reviewed entry-by-entry.
    3. Integrations Forms wired to CRM, GBP linked, analytics and tracking installed.
    4. Staging Review One round of staging revisions to catch design-phase gaps.
    Included · 1 Development Revision Sign-Off Gate

  4. Launch

    Week 04 · Go-Live
    1. QA Pass Cross-browser, cross-device, accessibility, and Core Web Vitals.
    2. Schema & Tracking Structured data validated; GA4, Search Console, and call tracking live.
    3. DNS Cutover Domain pointed, old site archived, 301 redirects in place.
    4. Launch Day Site goes live. You get credentials, training, and the CMS keys.
    Delivered · Launched & Tracking Live Phase 01 of SEO Unlocks
Local SEO
02 / 03
Local SEO · Three-Month Minimum

Foundation in month one.
Compounding every month after.

Local SEO runs on a different clock than the build. Month 01 is the highest-ROI window — foundational work that moves rankings fastest. Month 02 forward is the compounding period, where content, authority, and reporting stack on top of the foundation.

  1. Foundation

    Month 01 · Highest-ROI Window
    1. GBP Optimization GBP rebuilt — categories, services, photos, attributes, Q&A, posting cadence.
    2. Citations & NAP Top 50 directories audited and corrected for NAP consistency.
    3. Technical SEO Titles, metadata, internal linking, image alt, sitemap, and schema audited.
    4. Tracking & Reporting GA4, Search Console, call tracking, and conversion events installed.
    Executed · Month 01 Foundation Locked

  2. Ongoing Retainer

    Month 02+ · Compounding Monthly
    1. Content New service and location pages targeting ranking gaps, published monthly.
    2. Backlinks Chambers, builder associations, NAHB affiliates, regional press.
    3. GBP Posts Weekly posts — project spotlights, offers, news. Active profiles convert.
    4. Reviews Automated ask-flow to recent clients, with handled responses to every review.
    5. Reporting Monthly dashboard — rankings, traffic, leads, and call volume in plain English.
    6. Strategy Quarterly reset. Double down on what's working; replace what isn't.
    Executed · Month 02+ Compounding
Timeline
03 / 03
Client Responsibilities

The timeline depends on us both.

We can hold the four-week build timeline because the process is locked. But it assumes you can move at the pace we've scoped. Here's what we'll need from you — and when.

Client Side

What We Need From You

Responsibilities · 05
  1. 01 Week 1Kickoff Availability Two hours for the kickoff call. The owner plus anyone who'll use or oversee the site.
  2. 02 Weeks 1–2Content Delivery Project photography, testimonials, team photos, any existing copy you want to preserve. Delivered within the first ten business days.
  3. 03 Weeks 2–3Timely Feedback Two rounds of design feedback, one round of development feedback. Two business days per round is the target.
  4. 04 Weeks 1 & 3Access Google Business Profile, domain registrar, current hosting, current CMS — whatever's relevant to your setup. We configure; you own.
  5. 05 Week 4Final Approval A named person with authority to sign off on launch. No committee votes.
Client-Side Scope Timeline Depends On It
Get In Touch
Request

Start The Conversation

Intake · 06 Fields
All fields confidential. No list, ever.
Ready When You Are.

Four weeks from
signature to launch.

The process starts with a discovery call. Thirty minutes to walk through your market, your current site, and whether this system is the right fit for what you're building.

Book a Discovery Call
Typical Response Within 1 Business Day